List Cleanup removes memberships that are old enough and have not been confirmed recently. It keeps the person’s record. Before running it, allow customers time to respond to Email Reminders and review any email delivery problems.
Who is eligible?
For the number entered in Days since last Confirmation, both conditions must be met: the membership was added at least that many days ago, and it has not been confirmed within that period. A person who has never confirmed is eligible only after their membership has been on the list for at least that many days.
Cleanup applies to the lists you select. If Do not remove people with a priority is checked, any person with a priority set is excluded from cleanup even if their dates would otherwise qualify. It does not just protect the highest priority. For details on assigning and ranking priorities, see Set up and assign priorities.
How-to
- Go to Settings > Lists > List Cleanup.
- Set Days since last Confirmation. Choose a period that leaves sufficient response time after reminders; three calendar months are not always exactly 90 days.
- Under Lists to remove people from, choose the lists to include. The All checkbox selects all lists.
- Decide whether to check Do not remove people with a priority.
- Click Preview Cleanup. Review the count in Confirm Removal; previewing does not apply the removal.
- Click Remove only when you are ready to apply the cleanup.
Results
Cleanup ends the affected memberships on the selected lists. To review removals, open Activity > List removals and look for the reason List Cleanup. It does not delete the person’s record or request an email unsubscribe.
Cleanup history
The Cleanup history section is below the cleanup controls on Settings > Lists > List Cleanup. Use Activity > List removals to review the people removed with reason List Cleanup. If someone should be on a list again, find their existing record and add them back manually; see Manage a person’s place on a list.
Confirmed Since is not a cleanup preview
The list’s Confirmed Since filter shows people who have confirmed since the chosen date. Cleanup finds memberships that have not confirmed recently and also checks Date Added, selected lists and the priority exclusion. The filter is useful for reviewing recent confirmations, but its result is not the same as the cleanup audience. Use Preview Cleanup for the cleanup count.
Allow time before removing people
A missing confirmation does not prove someone wants to leave. A family with no valid email address, an unsubscribed contact, or a bounced reminder may never have received your request. Check those situations and allow a reasonable response period before cleanup. See Customer Removals and Confirmations.
For the differences between list membership, person deletion and email preferences, see Remove, Complete, Delete or Unsubscribe: What Changes?.